The real estate industry will face a new type of competitor; the type that they never thought of before. Companies like Walmart, HGTV (www.frontdoor.com), Virgin, and Google are looking at the real estate space to expand their business...
I mean, why wouldn't they? They already "own" thousands of consumers who trust them? They already know their consumers' spending habits. It just makes sense that they would tackle the largest purchase that most consumers make. So the Next Generation Real Estate brokerage must keep this in mind. You're not competing with Realogy, you are competing with Priceline.com, Zillow, and HGTV...
http://www.futureofrealestatemarketing.com/best-of-forem-crossover-real-estate-brands
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