Truly understanding your customer

Being in touch with what your customer expects from you as a service provider has become multi-faceted. It's not just enough to know the demographic profile of your customer any longer. Providing good customer service and giving your customers what they expect means understanding every aspect of their lifestyle, especially when marketing to Gen XY consumers. As a next generation real estate company, we will be aware of the music our consumers listen too, where they shop for clothing, which celebrities they follow, who their sport heroes are, what type of food they like, what their children like to do...and the list goes on. Technology has set the bar that the rest of "us" non-tech industries much catch up to because it is driving most of the trends today.

As a social media company that sells real estate, we will look at customers in a different way than most traditional companies do today. It's not just about the price of the home you want to buy or sell, it's about who you are as a consumer from a macro level. It will be our job to understand our customers' lifestyles and the trends that are being set in order to design an experience that they will come back to and refer their friends to as well.

It is a monumental task to keep up with the changing landscape of consumer buying habits, but we are up to the challenge. We will be in the middle of the newest trends and start a few revolutions ourselves...