Our business case targets the Gen Y and Gen X demographic profile. However, the Gen Y group is the largest since the Baby Boomers and the uniquely the most diverse. Comprised of a high percentage of early adopters, targeting this group with technology can be both profitable and challenging. Being born and growing up in a world where progress is measured by gigabytes; keeping their attention will be a CEOs most pressing issue. Innovate constantly and you just might make it.
http://www.emarketer.com/Articles/Print.aspx?id=1006354&src=print_article_graybar_article&xsrc=print1_articlex
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